Case Study: European Duty Free Store

Our Impact

Smrtspace was subcontracted to complete a full space and inventory audit of an existing duty free shop that was taken over by a new concessionaire. Every single SKU position and space allocation was recorded to inform the new operator of stock capacity requirements across brands and categories. This vital information provided key insight around the existing layout and shelf-space configuration of the store, how much stock investment would be required for set-up and how to smoothly phase the transition from one operator to another with limited impact on the customer.

Project

Our client partners with an international travel retail company that won the open and competitive duty-free tender in Europe. The new concession operates from c. 800 sqm of space, offering a multi-category proposition to its customers.

Our Approach

Smrtspace completed a number of visits to the store and worked with the local team to establish the following:

• Physical inventory audit – manual recording of over 2,000 SKUs across more than 3,000 shelf locations with almost 50,000 on-shelf product positions
• Space allocation recording – measurement of category floor areas and shelf space allocation to product, brand, subcategory and category
• Product database – development of a simple-to-use inventory and space database
• Fixture and equipment library – full measurement all store equipment leading to a database and photographic library
• Store layout – reviewed the proposed store layouts with advice on general space planning principles and visual merchandising