April 2024

Case Study: Pragma

Our Impact

Smrtspace provided industry experience and key insights to Pragma who had been commissioned to undertake a research study into duty free performance. With over 11 years of global space management experience in travel retail, James supported the team with some expert interviews, providing feedback on space strategy, market trends and optimal planning principles.

Our Client

Pragma are industry-leading experts in commercial space planning for retail, dining and leisure. Pragma turn data-driven insights into successful strategies for airports, retail and mixed-use assets. Their insights and strategies help investors, asset managers and occupiers to enhance customer experience and commercial performance. Pragma combine global experience with local understanding gathered from work in over 50 countries worldwide.

Our Approach

Pragma approached Smrtspace to set up some key meetings to share insight and intelligence on the following key topics:

The influence of market trends on space strategy – reviewed the impact of emerging themes including digital, experiential, local and artisanal ranges, sustainability and hybridisation.
Duty Free store formats – summarised the benefits of walkthrough versus walkpast formats including the merits of open plan spaces and natural daylight.
Impact on performance – critiqued the economic returns associated with different store formats, shapes and sizes including the relationship between main stores, specialists and satellites
Passenger flow – analysed the importance of customer movement and how to manage flow effectively to improve commerciality, operational effectiveness and customer satisfaction.
General space planning – shared planning principles for category allocation, positioning and adjacencies, range architecture and visual merchandising including best practice for space analysis and reporting

Case Study: Pragma

Our Impact

Our Client

Our Approach

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